Making sense of your numbers, without the accounting degree

Growing with Bags.

Bags is for people who've already done the hard part of building a company and now want to grow without flying blind. It helps them take real ownership of their numbers: clean books, a team to lean on, insights that actually make sense, and funding that grows with them.

I've been the only designer on the team since the company started. Over that time I've helped grow Bags to around two million in annual revenue, and into profitability, while keeping one person's eye on the whole experience.

I came in as the product designer, owning everything from branding and product visuals to the user experience and journey mapping. As the product matured I grew into a design engineer, taking on the last mile too: tuning the details live in production and building the front-end interactions myself.

Flying blind on the numbers.

Most owners are great operators and reluctant accountants. The books slip, the margins stay fuzzy, cash flow is a guess, and funding feels like something that happens to other companies. The numbers they need to make a call usually exist somewhere. They're just scattered, out of date, or stuck in a spreadsheet nobody really trusts.

So the real job was making all of this feel approachable, the kind of thing that's genuinely useful to someone with no accounting background, even on their busiest day.

Defining the brand, then the system.

Before any screens, this meant defining the brand itself. I led a brand refresh and set the visual language, the look, the styling, and the guidelines for how it all fits together, so there was a real identity to design against instead of a moving target.

From there, instead of drawing one screen at a time, I built a proper design system in Figma and then shipped it for real in the React app. I moved the whole product onto a single, consistent set of building blocks and a color system that stays the same everywhere, so the same buttons, tabs, and cards show up across the app instead of a slightly different version on every page.

Financial insights, no accounting degree needed.

At its core, Bags lets owners see how the business is doing at a glance. I designed the dashboards that take all the raw bookkeeping and boil it down to the few numbers that actually matter: how you're performing, what your margins look like, and where the money is really going.

Accounting & bookkeeping, done right.

Plenty of owners would rather grow the business than reconcile a bank statement, so a dedicated team keeps the books clean for them. I designed the behind-the-scenes tools that team uses every day: faster, purpose-built screens for keeping every account accurate and matching reality.

Funding strategy & execution.

Once the books are clean, Bags helps owners actually go get funding: build a plan, match with the right lenders, and work through securing the money. I designed those flows to feel like a guided path you can follow, instead of a confusing, intimidating black box.

Built to flex and scale.

More than any single feature, the goal has been a system that can flex and scale as the business grows. It connects with the accounting software owners already use and pulls their information in automatically, so the numbers stay current without anyone copying things over by hand.

I also built analytics into the product end to end, so before we change anything we're looking at real data on how people actually use it, instead of guessing.