A clear, trustworthy face for US market-entry advisors

Panorama helps international businesses understand, plan, and execute their entry into the US market. I built its web presence end to end as a solo designer and developer — the marketing site and an authenticated client portal — on Next.js.

Making a complex offer feel simple.

Market-entry consulting is dense — legal, financial, and operational decisions all tangled together, and the risk is sounding either vague or overwhelming. I built the marketing site from scratch to make the offer feel approachable: a landing page that leads with clarity, pricing packages, a dedicated Tax Services card, and Calendly "Book a Call" CTAs that turn interest into booked conversations.

From marketing site to client portal.

Beyond marketing, Panorama needed a private space for clients. I built the full client portal for panorama.cash, then re-architected its authentication — replacing Supabase Auth with Clerk in the project's largest change (~5,000 lines) — for a more robust, maintainable sign-in.

Wired to be found and measured.

A marketing site only works if people can find it and you can learn from it. I integrated PostHog product analytics end to end, added a sitemap and robots rules, fixed the hero's LCP so the page paints fast, and canonicalized the domain on www.panorama.cash to resolve Google indexing.

The details that build trust.

Credibility lives in the details. I added Privacy Policy and Terms of Service pages, resolved web-interface-guideline accessibility and UX issues, wrapped the portal in an error boundary, and cleared the Next.js lint violations — so the experience holds up under scrutiny.